WAGs Boutique - Hardest Challenge So Far
The girls challenge this week is to design an advertising campaign for their boutique; the winners get to see their campaign on billboards around London. The only request is that all of the girls feature on the design and they only have 24 hours to do it in!
The managers picked this week were Elle for Better Half and Krystell for Bows.
Krystell nominates Nicola T and Madeleine and Elle nominates Jadene and herself. As the girls are already in the offices of advertising maestro, they stay to get started while the others return to the boutiques.
WAGs Boutique - At the boutiques
The winners of last week’s challenge, Better Half receive their prize - two Scott Henshall dresses. They price the dresses at £250 each.
At Bows, manager Krystell has been held up; however Julie’s daughter has come into lend a hand in the shop for the day. When Krystell does arrive, she brings lots of goodies for the queue of customers to cheer them up while standing in the cold weather.
WAGs Boutique - Challenge update
Back at the advertising agency, the girls are busy working on their campaigns, but both seem to be struggling.
Nicola and Madeleine come up with a line they feel could be the winning advert - ‘How far would you go for fashion? As far as Bows’ and get to writing it on their board to see how it looks.
Meanwhile, Better Half choose the slogan – ‘No room for substitutes’ with a picture of their girls tearing Bows’ apart!
By the evening, the girls end up heading back to each others houses to continue working. By the end of the night the girls are finished - but very tired. They find this is definitely the hardest challenge they have had so far.
Next day, Jadene wakes up and realises she isn’t happy with their design so changes it to make it more simple.
With the challenge drawing to a close they head off to present their campaign to Trevor - or so they thought, when they arrived they realised he had invited 50 advertising’s top females to sit in and judge the presentations too.
Bows are the first up and make a really strong professional pitch, which surprises Trevor.
Better Half presents their campaign and Elle takes off her skirt to reveal she is wearing football shorts and socks! The girl’s idea is to have glamorous top half’s with footballer legs as their bottom half’s.
Trevor admits that both are very strong campaign, but who will win the challenge this week?
WAGs Boutique - Back at the bouqitues
After last week’s feedback from mentor Anna having a go at Michaela, Michaela decides to go out and buy new stock for their boutique. This really impresses mentor Anna this week and Michaela even turns up on Saturday at 9am to get started – has she turned over a new leaf?
Maybe not, she persuade team mate Julie to leave the shop without telling manager Krystell. When the girls return, Krystell is not happy and storms off to the toilet fuming.
WAGs Boutique - Challenge results
With the challenge now complete the girls arrive at head quarters to hear the results and feedback of this week’s challenge.
Trevor Beattie tells the girls he was very impressed with both of their campaigns and admits it was a very close decision. Although, there can only be on winner.
He reveals that Better Half made a fantastic pitch and Bows had an amazing creative. But, the deciding factor was the use of branding and for this he declares Better Half’s the winning campaign.
Better Half now lead by 4-2, so Bows will have to try even harder next week to catch up.
Don’t miss the next episode of WAGs Boutique - Tuesday on ITV2 at 9pm.
Former Emmerdale actress, Sheree Murphy says shopping is a key feature in her life, but when offered a role in the show WAGs Boutique she had to refuse.
According to the Daily Mail, 